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Founded in 1967, the Downtown Lincoln Association was originally established as a merchants' association by
downtown retailers who recognized the need for an organization to serve downtown's unique needs. DLA has
since evolved to a multi-faceted organization supporting a wide range of programs and activities including
maintenance, economic development and advocacy. DLA is also the umbrella for Updowntowners, Inc., downtown's
events production arm and the Downtown Neighborhood Association. The association works closely with the
Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions.
Vision: Downtown is the region's economic, civic and cultural hub, Lincoln's gathering place and first choice for employment, education, entertainment and urban living.
Mission Statement: The Downtown Lincoln Association serves its downtown constituents and the Lincoln community by providing leadership, marketing, management, economic development services and events to ensure a vibrant, inviting downtown.
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Terry Uland
President
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Terry manages the organization, supervises staff, implements annual program of work, facilitates public private redevelopment
projects, serves as the primary liaison to the DLA board, property owners, City of Lincoln, UNL, state government and subsidiary DLA organizations.
Terry has more than 25 years of experience in the field of community development. He worked as a housing specialist for the City's Urban Development Department before becoming Executive Director of NeighborWorks Lincoln in 1991. "Through my prior work I have been able to celebrate our community's successes in making homeownership possible for more residents, and in revitalizing Lincoln's older neighborhoods," Uland said. "This position introduces a host of new challenges while continuing to let me contribute to the growth of this great city."
Terry, a Hastings native, is married and has two children.
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Cathy Adamson
Finance Manager
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Cathy manages all DLA finances, including Management & Maintenance BIDs, Updowntowners, and the DLA Parent Board. She also manages finances for the Lincoln Haymarket Development Corporation.
Cathy oversees DLA's annual audit and works closely with the City on budget monitoring record-keeping and reporting.
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Pam Farrens
Office Manager
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Pam serves as the primary support staff for the DLA management and maintenance programs as well as the coordinator of daily business activities of the DLA office. She also serves as recording secretary for the Board of Directors and board committees, and provides staff support to the Updowntowners. She also coordinates the weekly events calendar.
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Todd Ogden
Marketing & Research
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Todd oversees the Marketing and Research at the Downtown Lincoln Association. He is a senior advertising and political science double major at the University of Nebraska. He joined the DLA after participating in an Advertising class last fall, which developed a campaign to educate the community on panhandling. One of his primary duties is to distribute campaign materials throughout the university campus and across downtown.
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George Pinkerton
Maintenance Director
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George oversees and manages the downtown maintenance program, including supervising seven full-time maintenance workers. He also coordinates the landscaping and works closely with the City's Public Works, Urban Development and Parks & Recreation departments.
George has a Bachelor of Science Degree in Agriculture/Agronomy at the University of Nebraska-Lincoln. He is a long time certified Nebraska arborist and member of the Nebraska Nursery and Landscape Association (NNLA).
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Deb Johnson
Executive Director
Updowntowners, Inc.
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Deb works with the Updowntowners Board of Directors to establish event guidelines and policies, builds relationships with community and business partners, manages membership recruitment and retention, helps identify and cultivate member leaders and supervises event coordination.
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• History
• DLA Today
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